Funnel Analysis for E-Commerce

Medium

business-skills Amazon Instacart

An e-commerce site has the following conversion funnel: Homepage (100%) -> Product Page (60%) -> Add to Cart (25%) -> Checkout (10%) -> Purchase (6%). Where should the team focus optimization efforts first?

Multiple Choice

Homepage to Product Page, because it is the first step in the funnel Product Page to Add to Cart, because the absolute drop-off is largest there Checkout to Purchase, because it is closest to revenue Add to Cart to Checkout, because the percentage drop is highest

Correct!

Incorrect — try again next time!

Upgrade to Pro to unlock solutions and explanations

Funnel Analysis for E-Commerce

Multiple Choice

Related problems

Deep-dive guides