Growth Metrics: DAU/MAU Ratio

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A mobile app has a DAU of 3 million and a MAU of 10 million. The product team asks you to interpret the DAU/MAU ratio. What does a ratio of 0.30 indicate?

Multiple Choice

The app is losing 70% of its users each month On average, 30% of monthly active users use the app on any given day, indicating moderate engagement stickiness The app has grown 30% month-over-month 30% of users have churned in the past month

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Growth Metrics: DAU/MAU Ratio

Multiple Choice

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