Market Basket Analysis

Medium

business-skills Amazon Instacart DoorDash

A market basket analysis reveals that customers who buy diapers also frequently buy beer (support = 5%, confidence = 60%, lift = 2.5). What does a lift of 2.5 mean in this context?

Multiple Choice

Beer appears in 2.5% of all transactions Diaper buyers purchase 2.5 more units of beer on average Buying diapers increases the likelihood of buying beer by 2.5 times compared to the baseline The association rule is statistically significant at the 2.5% level

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Market Basket Analysis

Multiple Choice

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